Nguyen Huyen Chau
Creative & Design Director
Pham Dang Thanh Thao
Duong Minh Duc
Tran Ngoc Duong
Pham Thuy Dung, Hoang Hoai An
TAKE OFF TO THE FUTURE
WITH MAJ VIETNAM
ABOUT MAJ VIETNAM
The latest brand identity project of VAN•HOA, we have
the chance to work with MAJ - Agricultural Services
Joint Stock Company - a pioneer in research, design, and production of unmanned aerial vehicles (UAV), for the agricultural industry and then in military applications
Not only providing tools, MAJ Vietnam also provides consulting services / training courses on the use of drones so that customers can thoroughly understand the methods of optimizing the products.
With the motto "Solving problems from a different perspective", MAJ Vietnam has a vision to become a leading symbol of science and technology development in Vietnam. Starting from building a complete ecosystem for unmanned aerial vehicles, besides, towards the goal of 100% technology-owned: products made by Vietnamese people, owned by Vietnamese people.
The brand is developing based on the key keywords: Openness, Innovation, Discovery, Trust.
VISUAL IDENTITY DEVELOPMENT
The focal point of the identity is the logo of MAJ Vietnam with the inspiration of the "infinite" in the applicability
and transformation of robotic technology, stylized from the brand's own name with large cutouts, solid feel, with the effect of technology expressed in a dynamic palette
To support the main logo, MAJ Vietnam's brand identity has been developed with additional systems of symbols, color palettes, patterns, etc. to increase the groups of identification signals, helping to optimize the ability to sustain audiences across multimedia and multi-applications - thereby ensuring consistency and professionalism, and lasting brand aesthetics.
First time working with a brand in the field of agricultural technology, VAN·HOA has gained more experience to cross-learn interesting point of view and specialized knowledge. Hope to have the opportunity to cooperate with MAJ Vietnam again
in the future!