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Year

Project Manager

Nguyen Huyen Chau

Creative & Design Director

Pham Dang Thanh Thao

01/2022

Design

Duong Minh Duc, Tran Ngoc Duong

MAGNOLIA

DESIGN THE DESTINATION OF WHOLENESS

VAN•HOA AND OUR SUSTAINABLE DESIGN PHILOSOPHY

In our design philosophy, VAN•HOA always focuses on sustainability and local cultural values when researching and building different brand identities. Therefore, for each customer, we always try to find the closest touch point associated with that philosophy.

Photo by Francesco_Foti from Pixabay

MAGNOLIA - DESTINATION OF WHOLENESS

As a long-time companion, Magnolia Travel has trusted to choose VAN•HOA with a major brand identity change to redefine the company, raise its professional level and reach out to the international market. economic. With the goal to change the direction of the company in the future, Magnolia wishes to develop and expand the model to bring more exclusive, authentic and sustainable experiences.

 

Understanding Magnolia's development orientation, we conceived the idea of designing an identity with natural characteristics through the concept of "Destination of wholeness". We take advantage of thin, circular lines that represent completeness and take the main color of ocher. Along with that is the style of illustrating the terrain in the maps, simulating geographical properties to create a system of random textures.

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