Nguyen Huyen Chau
Creative & Design Director
Pham Dang Thanh Thao
Duong Minh Duc, Tran Ngoc Duong
DESIGN THE DESTINATION OF WHOLENESS
VAN•HOA AND OUR SUSTAINABLE DESIGN PHILOSOPHY
In our design philosophy, VAN•HOA always focuses on sustainability and local cultural values when researching and building different brand identities. Therefore, for each customer, we always try to find the closest touch point associated with that philosophy.
MAGNOLIA - DESTINATION OF WHOLENESS
As a long-time companion, Magnolia Travel has trusted to choose VAN•HOA with a major brand identity change to redefine the company, raise its professional level and reach out to the international market. economic. With the goal to change the direction of the company in the future, Magnolia wishes to develop and expand the model to bring more exclusive, authentic and sustainable experiences.
Understanding Magnolia's development orientation, we conceived the idea of designing an identity with natural characteristics through the concept of "Destination of wholeness". We take advantage of thin, circular lines that represent completeness and take the main color of ocher. Along with that is the style of illustrating the terrain in the maps, simulating geographical properties to create a system of random textures.
ON REAL PRODUCTS