Nguyen Huyen Chau
Creative & Design Director
Pham Dang Thanh Thao
Duong Minh Duc, Tran Ngoc Duong
GIVING "SOUL" TO INDUSTRIAL MACHINERY
ILSMA AND THE HUGE POTENTIAL
OF VIETNAMESE PEOPLE
ILSMA stands for Integrated Logistic Solutions for Manufacturing and Assembling acts as a facilitator or a support entity to enable any factoring sector to access the Vietnamese manufacturing capacity for the best capacity. Founded in 2016 by a Vietnamese Canadian, ILSMA has become a bridge to develop the relationship between Quebec and Vietnam in the field of supporting industries.
After 4 years of development, ILSMA decided to build their brand identity and website, targeting SMEs operating in the same field in order to utilize the potential ability of supporting industry in Vietnam.
DEVELOPING THE "SOUL" - BRAND IDENTITY
For this brief, after contemplating the message that customers want to convey: Vietnamese enterprises are reliable, easy access and professional. VAN•HOA decided go with the concept inspired from the smallest unit, which is also the backbone of manufacturing industry - “The Components”. Using the image of gears, nuts, and bolts connecting together, a metaphor for an active, innovation industry. At the same time, convey the sense of accuracy, reliability, professionalism and efficiency of closely following the requirements of ILSMA.
The design style brings a sense of minimalism, modernity with the color palette reminiscent of production workers.
Through this project, VAN•HOA had the opportunity to showcase our strengths in research and understanding of brands as well as target customers, thereby building the most suitable brand identity for clients.
Thanks to the founders' belief in the intrinsic potential of Vietnam, ILSMA was born, and because of that, VAN•HOA - a new Vietnamese enterprise was trusted to entrust this identity building project. Please check out our project below.